In 1995, he launched Digital Kitchen, a seminal force in the motion-design revolution that took the power of design and motion and gave it to the kids.
In 2001, Will co-founded Fad, which grew to Süperfad, which grew to three offices nationwide (and one in London), with a staff of over 100 designers, animators, editors and artists.
In 2013, he started Strange & Wonderful, an exploratorium of exquisiteness where he continues to think strange thoughts and make wonderful things.
Will is currently working as a Professor of Motion Media & Design at SCAD in Savannah, GA, where he is focused on inspiring the next generation of motion designers, with a focus on cinematography and typography in motion design.
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